ABOUT

  1. RGB components of the background color are randomly generated. The text displays the RGB code for the background color in hexadecimal format
  2. background color chosen from a subset of the RAL color catalogue (213 colors), text displays the English RAL name associated to the background color
  3. background color chosen from a subset of the RAL color catalogue (213 colors), colors have been renamed using computer-generated synonyms. In case a synonym cannot be generated from the original name, a random name from the American thesaurus will be assigned
  4. background color is randomly generated, color names associated to the background colors have been created by applying the following rules to the RGB code of the background color:
    • the first syllable is always derived from the RED value
    • the second syllable is always derived from the GREEN value
    • the third syllable is always derived from the BLUE value
    • the color component with the highest value (RED, GREEN or BLUE) will be translated into a syllable in the form VOWEL+CONSONANT
    • the syllables associated to the other two remaining color components (RED, GREEN or BLUE) will be translated into syllables in the form CONSONANT+VOWEL
    • the range of 256 possible values for each color component has been binned in 128 intervals, each interval is associated to a syllable, lower values corresponding to syllables with higher alphabetical precedence
    • if the RED, GREEN or BLUE component value is over 234 the string associated to the component will be "RED", "GREEN" or "BLUE" respectively
    • if the RED, GREEN or BLUE component value is under 23, it will translate into the the string "DARK"
  5. if there is not a name on the screen, you have the possibility of choosing one for the displayed background color and include it in our database. If there is a name on the screen, someone has already named the background color.

neochromologism.io is an ongoing artistic website that aims to reflect about the color vocabulary that we are using in our daily life at professional and personal level by establishing connections between a color name and a meaning or experience.

The random RGB code generated for the website background is presented as hexadecimal code, a name following the rules presented above and gives also the possibility to the user of name it by creating a new color database.

This project has been developed by LABORATORIUM, the experimental lab for art/design and biotechnology at KASK / School of Arts Ghent, as part of the research project “The color biolab” funded by Arts Research Fund of University College Ghent in collaboration with Juan Luis Font, digital alchemy.